Technology is all over our modern world. Wherever you look, there is some sort of modern tech contrivance that promises you the moons and the stars if you can afford to pay its high price tag. Our society has gone so far in terms of these technological advancements and it has basically changed the way people live today. Some people take it to a higher level by customizing their own tech.
When the iPad was launched, its makers from Apple dreamed of transforming the news and publishing industry through the app, The Daily. The Daily offers an interactive version of a news publication that features equally interactive videos, charts, and other tech treats along with superior journalism from high caliber reporters and journalists.
It was the first sign that the promise of the iPad — that it would upend industries like book publishing, education, the news media, and even video entertainment — would not come to pass. iPad sales have been in free fall since 2013. Ebook sales are plummeting by double-digit percentages as print books show a surprising renewed growth. Digital publishers have found more success on Facebook and other digital platforms, not tying their futures to one gadget. And despite a push to reinvent textbook publishing, Apple failed to make a dent in an industry controlled by big publishers.
“The role of the iPad was probably vaguer than any product Apple launched,” said Jan Dawson, chief analyst at Jackdaw Research. “It wasn’t well defined.”
Unfortunately, The Daily ceased to operate barely two years after its launch. Since 2013, iPad sales have significantly gone down along with that of e-Book while print book production and sales are making a comeback. The iPad failed to conquer that market but Apple insists that this handy device has more to offer. Will the iPad ever be good or competitive enough to replace laptops as what Apple claims it is capable of doing?
And for a while, it seemed to work as planned. The iPad sold at a faster rate than even the iPhone had, peaking at an estimated 26 million units in 2014’s first quarter.
Since then, though, the market has largely stagnated, with sales dipping below ten million in last year’s fourth quarter. The’ve since rebounded, goosed by the introductions of the 12.9-inch iPad Pro and an updated version of the 7.9-inch iPad mini. But The Daily is long gone, along with the most of the publishing industry’s hopes for tablet salvation.
Just about the only ones who must be happy with the current state of affairs are the major book publishers; antitrust or not, prices of their e-books are markedly higherthan they were back when Amazon’s Kindle was the only game in town.
It is not just iPad sales that are now down in a slump but as well as that of Android tablets in general. There are a lot of factors that contributed to this continuing decline and can likely be attributed to the increasing screen size of smartphones, both in iOS and Android. With their bigger smartphones, consumers no longer have to purchase a second device if they can do it all with their current mobile unit. There is little difference between the two content-wise. So why shell out more money when you can just bring with you one device with all the same features, even more actually considering you can always call and text using any
iPad sales have greatly suffered and were never able to replace Macs or PCs when it comes to man’s computing needs. But while the sales of e-Books are going down, online blogging is gaining in popularity and has become a lucrative career for individuals with the skill for writing. Whether it is a beauty, travel, or health blog among others, there is surely an audience out there waiting for your next story on whatever tech device they are using.
iPad Failed To Deliver Its eBook Promise Find more on: The BI Blog